Essay --

Gandhi once said, â€Å"a man is but the product of his thoughts what he thinks, he becomes.† Gandhi was a free-willed thinker and was the famous leader of the movement for Indian independence; he based his teachings on non-violence and truth. Being born and raised in India, he saw all the aspects of how British rule was controlling, but not knowing of any of the troubles of the British control, Gandhi set off to study law in England. He soon leaves for South Africa and opens a law office. But it was here in South Africa that where Gandhi organizes his first protest against anti-Indian laws in South Africa and was imprisoned. When he was released he returned to India and seven years later was put on trial and was sentenced to six years in jail. In jail, Gandhi began his â€Å"great fast† in protest of British control. But Gandhi was persistent to win the battle with no violence so he repeatedly was thrown in jail and fasted continuously. Even being imprisoned for years , nothing stopped the great independence leader of India. Gandhi once said, â€Å"you can chain me, you can torture me, you can even destroy this body, but you will never imprison my mind.† Gandhi’s beliefs can easily be translated into transcendentalism. Transcendentalism is a philosophy that promotes spiritual thinking and be one with nature. Ralph Waldo Emerson who wrote Nature and Self-Reliance and Henry David Thoreau who wrote Civil Disobedience and Walden are two famous examples of transcendentalists. They believe that people should not conform to society’s ways and beliefs and instead listen to their own conscious even if we are to be judged by others. They are true to themselves and find themselves through nature and being in solitude. Most nonconformists in the world were... ...e succeeded. Gandhi is known as the father of India but he can also be known as a transcendentalist because of his acts of civil disobedience, his careless thoughts of what others thought of him, and his persistence for racial and gender equality. When comparing transcendentalism and Gandhi, we can clearly see how closely related their philosophies were because like transcendentalism, Gandhi was self-reliant, a nonconformist, and believed in equality. Gandhi set examples for many others leaders to help gain independence because like all other actions it begins with ideas, and with ideas anything is possible. Everything can be accomplished if we all step outside of the pressures of society and find ourselves and be the person we intend to be and not society’s puppet. Like Gandhi once said before, â€Å"a man is but the product of his thoughts what he thinks, he becomes.†

Janmar Coating case study Essay

This case is about an organization doing business on paint coatings market served by company in the southwestern United States. The organization has some challenges on how to deploy marketing efforts among the various architectural paint coatings markets served in the southwestern United States. 1. Janmar Coating, Inc. Janmar Coating, Inc. is a privately held organization produces and markets architectural paint under Janmar brand name. In addition to producing a full line of architectural coatings, the company sells paint sundries (brushes, rollers, thinner, etc.) under the Janmar name, even though these item are not manufactured by the company. 2. Architectural painting Industry sources estimated U. S sales of architectural paint coatings and sundries (brushes, rollers, paint removers and thinners, etc) to be 12 billion plus in 2004. Architectural coating are considered to be mature market with long term sales growth projected in the range of 1 to 2 percent per year. Demand for architectural coatings and sundries and sundries reflects the level of house redecorating, maintenance, and repair, as well as sales existing homes, and to a lesser extent new home, commercial, and industrial construction. 2. 0 Identify Problem 1. Competitor The competition in Architectural coating segment are increasing. Companies seeking growth and a higher sales base to support increasing costs are making acquisition. Major products of paint for the architectural coatings segment include Sherwin-Williams, Benjamin Moore, the Glidden unit of Imperial Chemicals, PPG Industries, Valspar Corporation, Grow group and Pratt & Lambert. These producers account upward for 60% of sales in architectural coatings segment. They market under their own brand names and  for retailers under private, controlled and store brand names. 2. Volatile Organic Compound (VOCs) U. S paint manufacturer are under growing pressure to reduce emissions volatile organic compound (VOCs) from paints and to limit the consumption of solvents. The Environmental Protection Agency (EPA) has adopted a three step plan for reduction of VOCs in architectural and industrial maintenance coatings. Compliance with EPA regulations eroded historically low profit margins in paint industry. 3 DFW and Non DFW Janmar Coating, Inc.  market its paint and sundry item in over 50 countries in Texas, Okhlahoma, New Mexico, and Lousiana from its plant and headquarter in Dallas, Texas. The 11- Country Dallas – Fort Worth (DFW) metropolitan area is the major business and financial center in their company’s southwestern service area. According to Vice president of sales â€Å" we have added only five accounts in the five years; our account penetration in non DFW areas is 16%† . 3. 0 Consider relevant information There are some alternatives that should be considered: 1. Customer advertising awareness at least 30 percent among do-it-yourselfers. As per Vice President of Advertising, Ron, he believed that they must direct their efforts towards bolstering their presence in the DFW do-it-yourselfer market by at least 30 percent. The awareness is well related to paint purchase behavior. Through advertising, the customers will be aware about the Janmar Coatings’ paint as well as they have seen it been advertised via media. However according to Mr. Burns, advertising is not a good idea since he did not sure what advertising it is because 75 percent of the audience in DFW is not buying paint. He suggested that the cost of advertising amounted $350,000 used for advertising in non DFW areas. 2. Price cut by 20 percent of all paint products. Based on Vice President of Operations, he suggested that they must cut price by 20 percent on all their products to meet customers’ wants. It is because the customers are price sensitive due to the research program. Their price is still higher than a mass merchandiser’s although they have advertised price-off special. But as per Mr. Burns, their sale representative has forecasted that their demand for paint will not increase next year. Therefore, they cannot cut price this year. 3. Hire a sale representative costing $60,000 a year in non DFW areas. Vice President of Sales wants to develop a new retail account in non DFW areas after only five accounts for the last 5 years. They want to focus on non DFW areas because half of their sales and dealers exist in that particular area. It has been asking by Mr. Burns on what the sale representative will do, either focusing on retail account side or on recruiting the professional painter. 70 percent of sale is through their professional painters in DFW areas, while 70 percent of sale went to do-it-yourselfers in non DFW areas. They would need 40 percent price cut to attract contractors since they have minimum number of contractor sale in DFW and other areas. 4. Maintaining their current approach. Referring to Vice President of Finance, he want to pursue the current approach because they are in profitable based on contribution margin by 35 percent. The company just needs to monitor their margin in control their cost well. 4. 0 Choose the best alternative The best alternative is sales representative, since it focuses on non DFW areas because half of their sales and dealers exist in that particular area. 5. 0 Implementation of the alternative: Based on the case study, the way to implement the problem is through market targeting. There is the way of target the market which is: 1. Where to compete Janmar Coating Inc. needs to specify the market segment that they want to pursue. They need to make marketing improvement in the Dallas-Fort Worth (DFW) and Non Dallas-Fort Worth (Non-DFW) to compete with their competitors such as Sherwin-Williams, Benjamin Moore and Grow Group. They should pursue the 400 or so professional painting firms in DFW area and the 200 professional painters outside the DFW area or the do-it-yourselfer market. 2. How to compete Janmar Coating Inc. can compete with their rival by increasing the hiring of representative at the DFW area and non-DFW area. This strategy can make Janmar Coating Inc. customers feel convenience and can build a good relationship with them. The representative that had been hired by Janmar Coating Inc. is only eight people. Due to it, they cannot monitor each of the retail outlets all over 50 countries in Texas, Oklahoma, New Mexico, and Louisiana. By adding representative and allocate them accordingly through the country, they can make a promotion aggressively and can get information about the buying trend of the consumer from the retailers. 3. When to compete Janmar Coating Inc. can start to make their new marketing targeting according to the seasonal or trend of the demand from the consumers. For an example, consumers will be attracting to purchase when there is a promotional allowances during seasonal festival such as Charismas festival. 6. 0 Conclusion: It can be conclude that to make a decision for the problem of where and how to deploy corporate marketing efforts among the various architectural paint coating, the company should adding amount of representative to make a promotion that can increase level of the awareness of the Janmar brand among the consumer. Due to the new strategy, the sales of the architectural paint coating will be increase and it can compete with the rival product. 7. 0 Reference A. Peterson, R. A. (2013). Strategic Management Problems: Cases and Comments. Pearson Education. Kerin, R. A.

Martin Luther King Jr. And Gandhi - 1437 Words

One of the most inspirational books written that influenced people such as Martin Luther King Jr. and Gandhi is Civil Disobedience. Written by Henry D. Thoreau and based on his live relieving experience at Walden s Pond provides us with a new way to look at our lives. Civil Disobedience is a book that provides a new life changing experience. Thoreau’s time at Walden Pond is described as an experiment in living deliberately which he furthers to describe as living with a purpose, making choices, and having self-reliance. Firstly, to live deliberately means to live with a purpose. Thoreau argues that many people live without a purpose because they do not have much time for themselves. People have practically a list of things to do every day, which may resemble other people s list. For most college students, college is the only place where they have free time. We go weeks and even months without never confronting complex problems since we are always technically doing the same thi ng. Since we typically do the same thing every day, it causes us to go in auto-pilot, which means we have no time but to be machines(Thoreau 7). We place so much on us that it is overwhelming and as a result, we end up feeling like we have little time for ourselves. Living with a purpose also means living in the moment. A question that Thoreau tries to answer throughout his book is How to figure out and how to live in the moment? The reason we do not live in the moment is because we alwaysShow MoreRelatedMohandas Gandhi vs. Martin Luther King Jr.1935 Words   |  8 PagesMohandas Gandhi vs. Martin Luther King Jr. People all over the world know that Mohandas Gandhi and Martin Luther King Jr. did great things in their life times. But which one was more effective during his time? The answer to this question is somewhat biased, usually depending on your race, geographical location, and if you or someone you know has directly experienced the effects of the actions of these men. 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